Sunday, February 21, 2010

Man in the Box Reads His Rules

Watch live video from Man In Box on

Man in Box

1 man is blindfolded, taken to a disclosed location and locked in a steel box for 30 days and 30 nights with nothing but a few web cams. What's the point? The world has a month to find this man using Google Maps and wins $50,000 if they do. However, if he can't handle it then the game is over. But how can we find him?? The man is told that the place he has been left is somewhere that is meaningful to him, where he has been before and a place of personal significance in the United Kingdom.

For thirty days this man will be live streamed on the internet for 24 hour hours a day, 7 days a week. He will be given a "cryptic/unusual object" every day, each of which are relevant to his location. The Man in Box will be helping the viewers find him by relating these objects to his life and speaking about the people and places which he has encountered the past 35 years.

I've watched a few clips of the Man in Box, and I am not sure what to think of it quite yet. I'm not sure if it is a cleaver way to promote Google Maps or just another "reality" show.

Above is a clip of the Man in Box on the first day reading the rules. Tell me what you think!


Reality star Kim Kardashian has really showed the world how to turn bad press into good business. She has turned her name into a brand and now with the new production of 'The Spindustry' on E!, she gives the public a glimpse of what goes on behind the scenes of the media. The main focus is Jonathan Cheban and his Public Relations firm called Command PR. In the first episode which aired tonight at 9pm on E!, the firm was challenged to host an event for the launch of a "luxury lollipop" in just 24 hours. They first had to convince Mel B, aka. Scary Spice, to be the international face of the new lollipop. Then the team of interns were told to find a venue in L.A. in less than a day. Seemingly impossible, no? Well with the help of a few connections, the ladies were able to find a venue and write a press release announcing the event.

Now I'm not saying that sitting home and watching this show is going to give me any insight to the future of my career, but I do think it pretty accurately documents the life of a PR intern.
The firm has three interns, two new and one which has been with Command PR for a year. Right when the show started, one of the new interns hands Joathan Cheban, the creator and owner, a sandwich that is immediately thrown on the ground in disbelief. Cheban then starts yelling at the intern, appalled that this was the second time he has received a sub with mustard on it. THE AUDACITY!... I thought this industry would be harsh, and this show confirms my predictions. Maybe by watching the show I can warm up to it before hitting the city Probably not.

Sunday, February 14, 2010

Social Bookmarking

Social bookmarking has created a whole new spin on research and has made my life as a student so much easier. Before learning about this amazing new tool, I spent hours doing research at the library or using the Internet, and now I almost literally can sit back and wait for information to come to me.

"Social bookmarking is a way for you to save your favorite blogs and Websites in a public space the same way you might save them using your own Web browser." – A Survival Guide to Social Media and Web 2.0 Optimization by Deltina Hay

However, using a bookmarking site, you are able to find your favorite websites with ease from any computer with Internet access. You are also able to find other fellow book-markers who share your same interests and see the sites which they have bookmarked. After learning about social bookmarking I was excited to know that my hours spent researching will now be faster and easier than ever before.

For about a month now I have been testing out sites such Delicious and Digg and I am seriously addicted. I have always had so much trouble searching for specific topics on the net, never knowing what key words to use or what search engines are most efficient. I could never get the quality of information that I was looking for, and many times the sources were not up to date. With these websites I am able to find varying opinions and links to blogs and media sites from around the world. I feel more connected than ever!

Try it out and let me know what you think of this technological phenomenon.

Venezuela Protests via Twitter

I never realized how much of an impact a networking site such as Twitter could have on a society. These sites have become a great tool for businesses to communicate with their consumers and cater their needs with an interactive relationship. It has connected the world in a unique way that allows anyone with access to the Internet a chance to share their opinion and sometimes even make a difference.
Just last week my PR professor, who has quite a bit of following on Twitter, was able to solve her dilemma of receiving an iPhone by Tweeting her frustrations with AT&T and customer service representatives. She told us that after a bit of research on Twitter she finally got the attention of an AT&T representative who was able to help her unlike anyone she had spoken to on the phone. Now that’s what I call customer service!
Twitter has not only created a new way of communication with with the viral world, but has also given a voice to citizens of oppressed societies such as Venezuela. Recently, Twitter has caused a buzz in the Venezuelan government as the people have been publicly protesting threats to journalism and freedom of expression. The hashtag #freevenezuela has become one of the most popular Twitter topics and has quickly caught the attention of the government. People have been tweeting about their hopes for a change in the government and the resignation of the President. This network has allowed Venezuelans to attract attention from the media and outside world that has not been possible due to their long lasting oppression.
Hugo Chavez plans to regulate the Internet and has even suggested that Twitter could be considered a terrorist threat. This social networking service has given Venezuelans a chance to protest freely